Print Article: eLearning

Toshiba optimized employee training using an innovative online marketplace.

When Joyce Holmes was tasked with curating new e-learning content in a global division of Toshiba, she faced a steep challenge. The company had just purchased a new division from IBM, and it was undergoing the HR challenges typical of a large acquisition, including blending employee cultures across 40 different countries.

"I was the only learning and development person in the division," says Holmes, the global manager for learning and development for Toshiba Global Commerce and Toshiba America Business Solutions. "We needed to give raw, brand-new content at an economical base out to our employees."

Case Study: Financial SaaS

How this broker landed a six-figure commission with STRIVE

“Hyper-competitive” doesn’t even begin to describe the life of a broker. When Lawrence Hartley of Risk Strategies responded to an RFP from an Asian conglomerate with over USD$44B in annual revenue and a $500B market capitalization, it was critical that he brought a unique value proposition to the table to win the business over three fierce Tier-1 competitors.

Bringing a unique value proposition

Hartley’s competitors were every bit as experienced as he was in delivering value to clients. However, he had a hidden differentiator: a tool that offered so much value to the organization that it changed the tone of the proposal presentation.

Social Media Copy: B2B Consulting Firm

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Content Writing/Lead Magnet: SBA Loans Flowchart

Think you’re ready to take out an SBA loan? Follow our flowchart to see which loan best fits your needs. Keep in mind, while we’ve made this tool as accurate as possible, nothing beats talking to a small business lending expert (like one of our team members at SBA7a.loans). Visit SBA7a.loans to grab a free consultation with the biggest SBA lending nerds you’ll ever meet.

Flyer: B2B Rooftop Safety Solutions

“Anchor” is part of our name, so you know we care about doing these right. Rooftop Anchor’s Axis anchor products make fall protection simple, cost-effective, and OSHA-compliant. With five main anchor types for different structures, you can provide lifeline connectivity and tiebacks for suspension equipment on a variety of buildings. Workers can connect harnesses or bosun chairs directly into our rooftop anchors to rappel down building facades.

Content Writing: How-To Resource for Marketing Company

You know your clients need video in their marketing campaigns to be successful, but you’re not an expert in video marketing. Relax, we’ve got you covered! In this guide and worksheet, we’ll share one of the most effective video structures for marketing all kinds of products and services. It’s called the “Problem/Solution Video,” and it uses a tactic you’re probably already comfortable with -- connecting with an audience by showing how a product or service solves one of their problems.

eBook: Employee Scheduling Software

Team Building Best Practices

Cultivating trust and communication between managers and hourly employees

Team building may conjure up memories of uncomfortable picnics or contrived field day games, but the best team-building exercises are often the ones that don’t feel staged. One of the most organic ways to boost cooperation and camaraderie among employees is to invite them to share an experience outside of the norms of everyday work. Like the movies, in which estranged families or new friends bond over a road trip, neutral territory and exciting new events are a powerful glue.

If you’re a manager or event planner scratching your head over how to bring a crew together, we’ll help you rethink team-building from its tired old stereotypes. We’ll lend special focus to creating unforgettable experiences for hourly employees, who may not share the same devotion to the organization as their salaried counterparts -- or the same enthusiasm about spending their precious time off among work comrades.

But first, let’s talk a little more about why team-building activities have become so prevalent, and the breadth of what they can entail.

Infographic Copywriting: B2B EDDM

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Case Study: Manufacturing Tech

FROM 8 WEEKS TO A FEW DAYS

How Vaupell helped K2M increase speed to market on their life-saving medical prototypes.

The Company K2M, now a part of Stryker, is a medical device innovator and manufacturer that works closely with surgeons to design spinal implants and surgical instrumentation. Industry: Spinal medical devices Location: Headquartered in Virginia, with offices in the UK and Germany Company Size: 500 Employees

Event Brochure: Email Advertising SaaS

We enable brands with the ability to know when subscribers are in their inbox, while triggering an email that's generating a 3x – 5x higher open rate, and a 1x – 2x higher clickthrough rate! “View Time Optimization” is changing the game for businesses who use email and the industry of email marketing.

eBook: Email Advertising SaaS

There’s an element of email marketing that seems to veer pretty far from the cold, scientific world of metrics and deliverability, yet it’s an essential consideration: human psychology. What makes a subscriber open an email, versus relegating it to the trash without a thought?

Case Study: Edtech SaaS Case Study

Instructor-led training, modernized

How this global biotech company used Administrate to revolutionize ILT

It started with a simple request: the client wanted an assessment tool for their sales team and thought Administrate might be a fit. However, as the client learned more, they chose to take things in a different direction and launched a bigger plan to revolutionize their instructor-led operations management. They were ready to integrate and automate their suite of solutions and saw no better way to do it than with the help of Administrate’s product and development team.

Law Firm Blog: Tax Fraud Guide

Tax fraud is a serious offense that can have drastic consequences. According to the IRS, around 2550 financial crimes took place in 2022 involving over $31 billion. There was a 90.6% conviction rate on these cases – revealing the government’s determination to crack down on financial crimes. It is important to understand what constitutes tax fraud and take the necessary steps to prevent it from happening to you.

Whether you regularly file a business return or you only file a personal tax return for you or your family, you can avoid legal issues by ensuring you understand tax fraud and you know how to comply with the law. Here is our complete guide to tax fraud, along with some steps you can take to avoid facing these unpleasant charges. In this blog, we will cover what tax fraud is, types of tax fraud (including tax evasion, tax negligence, and tax avoidance), penalties for tax fraud, how to avoid mistakes that lead to charges, and what to do if you’re facing these charges.

B2B Blog: Retail Displays

(Originally published here)